Social media marketing use of social media platform and website to promote a product and service, It is also referred as e-marketing and digital marketing. Social media marketing is a platform for both practitioner and researcher. Most social media marketing used data analytics tools to track the progress, success, and engagement of ad campaigns.
When using social media marketing, Marketing firm allows their consumer to post online comment and user review to improve the content of their website. Social media is a powerful tool to convey the message, now a range of not-for-profit organizations and government organizations are engaging in social media marketing as well. There is a different kind of e-marketing channel uses to promote their website.
We can upload a video, photos, longer description and reference on the Facebook page. as the followers can comment on the pages for others to see. As per the survey, 94% of the business marketers use Facebook to promote their brand. It is a best social media site to promote the business as there is a 2.2 billion active user around the world.
Twitter is another great platform to promote your business but you can only write a short message known as tweets which are limited to 140 characters which appear on the followers home timeline. Tweets normally contain text, photo, video, hashtag, animated GIF, emoji and link to the product website.
Some of the big brands like Starbucks, MTV, Nike, Marc Jacobs, and Red Bull are heavily using Instagram to promote their product. There are a total of 800 million active Instagram user all around the world. It is estimated that 93% of prestige brands have an active presence on Instagram and include it in their marketing mix. The consumer engagement rate of Instagram become 15 instances higher than of Facebook and 25 instances higher than that of Twitter.
It is another marketing media to promote the brand which is done in a way to suit the target audience. Unlike the other, this one is slightly different as the advertisement is in the form a video which reflects the audience’s style and taste. The ads on this channel are usually in sync with the content of the video requested and Promotional opportunities such as sponsoring a video are also possible on YouTube. YouTube also enable publishers to earn cash thru its YouTube partner program. organizations pay YouTube for a special “channel” which promotes the organizations products or services.
It is a professional business-oriented service that operates via website and app. It permits companies to create professional profiles for themselves as well as their enterprise to the community and meet others. Members can promote their various social networking activities, such as a Twitter stream or blog entries of their product pages, onto their LinkedIn profile page. LinkedIn affords its participants the possibility to generate income leads and business companions. Members can use “Company Pages” to create a place so one can permit commercial enterprise owners to promote their products or services and be able to interact with their customers.